ethnocentric — evaluating other cultures according to preconceptions originating in the standards and customs of one's own culture

an American tourist wearing a baseball cap wrinkles his nose in disgust while pointing at authentic ethnic dishes on nearby tables. He holds up a familiar hamburger while shaking his head disapprovingly at the foreign foods around him. His dismissive gesture causes other diners enjoying their traditional meals to look uncomfortable and offended. A family eating with chopsticks exchanges worried glances while an elderly woman serving curry pauses sadly. The tourist continues criticizing the "strange" foods without trying to understand their cultural significance. someone evaluating other cultures according to preconceptions originating in the standards and customs of one's own culture