ballyhoo — extravagant or sensational publicity or fuss

a carnival barker in a striped vest gestures wildly with exaggerated arm movements while shouting through a megaphone. His other hand points dramatically toward a small carnival tent behind him with flashing lights and spinning decorations. A curious crowd gathers around him as he makes increasingly bold claims about the ordinary magic show inside. The barker's oversized expressions and theatrical poses promise an incredible spectacle that clearly exceeds what the simple tent could deliver. People in the crowd look both excited and skeptical as they witness this over-the-top promotion. extravagant or sensational publicity and fuss