coopetition — A business strategy that combines cooperation and competition between companies
Part of speech: NOUN
Definition: A business strategy that combines cooperation and competition between companies
Pronunciation (IPA): /koʊˈɒpɪˌtɪʃən/
Example Sentences
- Netflix and Amazon Prime practice coopetition by competing for viewers while sharing cloud infrastructure.
- The coffee shops on the street formed a coopetition alliance - they compete for customers during the day but share delivery costs at night.
- In the gaming industry, coopetition allows companies to collaborate on industry standards while competing for market share.
coopetition
NOUN[/koʊˈɒpɪˌtɪʃən/]
A business strategy that combines cooperation and competition between companies

Two rival coffee shops practice coopetition by sharing a delivery van to cut costs.
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🎤Pronunciation
🌳Etymology
Origin
Coopetition is a neologism coined in 1996 by Ray Noorda, founder of Novell Inc., to describe a business strategy combining cooperation and competition. The term emerged from the technology industry to articulate scenarios where companies simultaneously collaborate and compete in overlapping market segments.
Breakdown
co- (together) + -operation (working together) blended with com- (together) + -petition (seeking/striving). The portmanteau merges the initial syllables of 'cooperation' and 'competition' to create a single concept describing strategic rivalry combined with collaborative partnership.
🎵Rhyme
🔗Collocations
📝Examples
“Netflix and Amazon Prime practice coopetition by competing for viewers while sharing cloud infrastructure.”
“The coffee shops on the street formed a coopetition alliance - they compete for customers during the day but share delivery costs at night.”
“In the gaming industry, coopetition allows companies to collaborate on industry standards while competing for market share.”
📚Related Words
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