on the rise — increasing in number, amount, or degree; becoming more common or prevalent

a cheerful farmer arranges fresh tomatoes while noticing more and more customers approaching his stand. People keep walking over from other areas of the market toward his booth. The line of waiting customers grows longer as word spreads about his quality produce. What started as two customers has now become eight people eagerly waiting their turn. Other vendors look over with curiosity as his popularity clearly increases. Fellow farmers point toward his successful stand with admiring expressions. his customer base increasing in number and his reputation becoming more prevalent