place a premium on — to consider something as very important or valuable; to attach great importance to
Part of speech: NOUN
Definition: to consider something as very important or valuable; to attach great importance to
Pronunciation (IPA): /pleɪs ə ˈpriːmiəm ɑːn/
Example Sentences
- Dating apps place a premium on good profile photos, so I hired a professional photographer for my selfies.
- The chef places a premium on fresh ingredients, sometimes driving 100 miles for the perfect tomato.
- Modern society places a premium on work-life balance.
place a premium on
NOUN[/pleɪs ə ˈpriːmiəm ɑːn/]
to consider something as very important or valuable; to attach great importance to

to consider something as very important or valuable; to attach great importance to

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🎤Pronunciation
🌳Etymology
Origin
The phrase derives from Latin 'praemium' (reward, prize), which originally referred to a bonus or compensation. The expression evolved to mean attributing high value or importance to something, as if placing a reward upon it.
Breakdown
place (put, set) + premium (from Latin praemium: reward, value) + on (upon, regarding). The construction treats an abstract quality or attribute as something worthy of compensation or elevated worth.
🎵Rhyme
🔗Collocations
📝Examples
“Dating apps place a premium on good profile photos, so I hired a professional photographer for my selfies.”
“The chef places a premium on fresh ingredients, sometimes driving 100 miles for the perfect tomato.”
“Modern society places a premium on work-life balance.”
“The university places a premium on research excellence and innovation.”
📚Related Words
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