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focus-group — a small group of people gathered to discuss and give their opinions about a particular product, idea, or issue before it is launched or decided

Part of speech: NOUN

Definition: a small group of people gathered to discuss and give their opinions about a particular product, idea, or issue before it is launched or decided

Pronunciation (IPA): /ˈfoʊkəs ɡruːp/

Example Sentences

  • My cat joined our focus group by accident and gave the strongest opinion about the new food brand.
  • The government held a focus group to understand public opinion on the new policy.
  • During the focus group, one member kept talking about pizza instead of the actual topic.

focus-group

NOUN

[/ˈfoʊkəs ɡruːp/]

a small group of people gathered to discuss and give their opinions about a particular product, idea, or issue before it is launched or decided

The focus-group tastes three cereal flavors and shares honest reactions with the moderator.
💡 Concept

The focus-group tastes three cereal flavors and shares honest reactions with the moderator.

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🎤Pronunciation

🇺🇸 US/ˈfoʊkəs ɡruːp/
🇬🇧 UK/ˈfəʊkəs ɡruːp/

🌳Etymology

Rootfocus
Suffix-group

Origin

Focus derives from Latin 'focus' meaning hearth or central point, while 'group' comes from Italian 'gruppo' meaning gathering or cluster. The compound term emerged in mid-20th century marketing research, combining the optical metaphor of a lens focusing on a single point with the concept of assembling a cohesive body of people around a specific topic.

Breakdown

focus (Latin 'focus': hearth, center point) + group (Italian 'gruppo': gathering, cluster). The pairing creates a portmanteau suggesting a gathered assembly unified in focused attention on a particular subject.

🎵Rhyme

soup grouploop group
soup group
loop group

🔗Collocations

conduct a focus group
organize a focus group
focus group discussion
focus group participants
run a focus group session
consumer focus group
gather feedback from a focus group

📝Examples

😄 Fun example

“My cat joined our focus group by accident and gave the strongest opinion about the new food brand.”

“The government held a focus group to understand public opinion on the new policy.”

😄 Fun example

“During the focus group, one member kept talking about pizza instead of the actual topic.”

“Marketing teams often rely on focus groups before launching a new advertising campaign.”

📚Related Words

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