fast-moving consumer goods — Consumer products that are sold quickly and at relatively low cost, such as food, beverages, toiletries, and cleaning products
Part of speech: NOUN
Definition: Consumer products that are sold quickly and at relatively low cost, such as food, beverages, toiletries, and cleaning products
Pronunciation (IPA): /fæst ˈmuːvɪŋ kənˈsuːmər ɡʊdz/
Example Sentences
- My mom's shopping cart is always full of FMCG items - she says toilet paper doesn't buy itself!
- Working in FMCG means your products disappear faster than snacks in a college dorm.
- FMCG companies invest heavily in advertising because brand loyalty matters when choosing between fifty types of shampoo.
fast-moving consumer goods
NOUN[/fæst ˈmuːvɪŋ kənˈsuːmər ɡʊdz/]
Consumer products that are sold quickly and at relatively low cost, such as food, beverages, toiletries, and cleaning products
Consumer products that are sold quickly and at relatively low cost, such as food, beverages, toiletries, and cleaning products
Fast-moving goods keep proving their worth by constantly moving!
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🎤Pronunciation
🌳Etymology
Origin
A modern marketing term that emerged in the 20th century to describe products with rapid inventory turnover. The compound combines 'fast-moving,' referring to quick sales velocity, with 'consumer goods,' denoting products purchased directly by end consumers rather than through intermediaries.
Breakdown
fast (quick, rapid) + moving (turning over, selling) + consumer (end user) + goods (merchandise, products). The phrase describes merchandise characterized by high sales frequency and low profit margins per unit.
🎵Rhyme
🔗Collocations
📝Examples
“My mom's shopping cart is always full of FMCG items - she says toilet paper doesn't buy itself!”
“Working in FMCG means your products disappear faster than snacks in a college dorm.”
“FMCG companies invest heavily in advertising because brand loyalty matters when choosing between fifty types of shampoo.”
📚Related Words
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