proceeds — money obtained from selling something or from a fundraising event

a smiling volunteer counts a stack of bills and coins at the bake sale table after selling many homemade goods. She places the collected money into a clear donation jar that's already half full. The empty cake plates and cookie trays show how successful the sales have been. A customer in the background walks away happily with a bag of purchased treats. Other volunteers celebrate as they see how much money has been collected from their fundraising efforts. money obtained from selling something at a fundraising event