undercut — to sell goods or services at a lower price than a competitor
Part of speech: VERB
Definition: to sell goods or services at a lower price than a competitor
Pronunciation (IPA): /ˈʌndərkʌt/
Korean meaning: 경쟁자보다 더 저렴한 가격으로 판매하다
Korean pronunciation: **언**더컷
Example Sentences
- The discount airline undercuts traditional carriers by offering no-frills flights.
- His attempt to impress his date was undercut when he spilled coffee on his shirt.
- The barber's undercut was so trendy that even his grandmother asked for one.
undercut
VERB//ˈʌndərkʌt//
to sell goods or services at a lower price than a competitor
a determined vendor quickly writes lower prices on blank boards above his fresh apples and oranges. He glances at his competitor's higher prices and deliberately marks his fruit cheaper. Customers immediately start walking away from the expensive stand toward the cheaper vendor. The other vendor looks worried as his customers leave while the undercutting vendor smiles confidently. Lines of shoppers form at the cheaper stand while the expensive stand empties out. one vendor selling goods at lower prices than his competitor to win customers
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🌳Etymology
Origin
From Middle English, combining 'under' (below) + 'cut' (to slice). Originally meant to cut away the lower part of something, then extended to mean weakening someone's position or offering lower prices.
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“The discount airline undercuts traditional carriers by offering no-frills flights.”
“His attempt to impress his date was undercut when he spilled coffee on his shirt.”
“The barber's undercut was so trendy that even his grandmother asked for one.”
“Online retailers often undercut brick-and-mortar stores due to lower overhead costs.”
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