a hip food truck owner with trendy clothes and a stylish beard holds up colorful gourmet burgers toward a group of young millennials. The truck is decorated with modern geometric patterns and instagram-worthy neon colors that catch the eye. The young customers immediately gravitate toward this particular truck, pointing excitedly and pulling out their phones to take pictures. Meanwhile, an older traditional hot dog cart nearby sits empty as elderly customers walk past the trendy truck without interest. The crowd of twenty-somethings forms a long line specifically at the modern food truck, clearly drawn to its aesthetic. how the trendy food truck appeals to young people while attracting their specific demographic