specious — superficially plausible, but actually wrong; misleading in appearance, especially misleadingly attractive

a smiling fruit vendor holds up a perfectly shiny red apple that gleams under the market lights. The apple looks absolutely perfect with no blemishes and an almost unnatural glossy surface. A curious customer reaches out eagerly to buy the beautiful apple, drawn in by its flawless appearance. However, the back side of the apple shows brown rot and worm holes that the vendor is carefully hiding from view. Other shoppers nearby examine genuinely fresh fruit that looks less perfect but is actually healthy. The vendor's sneaky expression reveals he knows the apple is bad despite its attractive front. something that appears superficially attractive but is actually wrong and misleading